Real Work.
Real Lessons.
These are field notes from actual client work — the frameworks that held up, the approaches that didn't, and the practical lessons in between.
We'd rather publish the honest version than the polished one. If it's unglamorous but true, it's probably in here.
Two Types of "AI Agents" - And Why the Distinction Matters
The term "AI agent" gets used for two completely different things, and mixing them up costs real time during deployment. One perceives its environment and acts independently. The other works inside a predictable process you already have. Knowing which one you need changes everything.
Stuck on Deployment
I built the AI piece in a couple of hours — the easy part. Deployment was where I got stuck, buried in Google's ecosystem linking Apps Script to a GCP project. I set it aside for the night, frustrated. The next morning, I asked AI for one more thing, and it cracked the case.
It Ain’t Sexy
It ain't sexy, but it's practical. A data-parsing job — one that's been handled manually for years because the exception rules are genuinely complicated — got handed to AI to automate instead. The setup took real, unglamorous effort, but the hours it's saving every single week now are exactly the kind of space that lets people focus on higher-value thinking.