“I’ll put in a feature request with our Dev Team.” - You know what? Never mind.

When I first heard the term SaaSmageddon, it felt like just another dramatic tech headline.

Then I had flashbacks to all the times I’ve had a software account rep say:

“I’ll put in a feature request with our Dev team.”

That was the lightbulb moment for me.

Because maybe SaaSmageddon isn’t about the collapse of the SaaS industry at all. Maybe it’s about something far more empowering for small and mid-sized businesses.

If you’ve ever bought real estate software - or honestly, any SaaS product - you know the cycle.

The demo is flawless. It looks like the platform can do everything. You start imagining how much smoother your business is about to run.

So, you sign.

Then onboarding starts, and suddenly the integration you swear you saw in the demo doesn’t quite work with the software you actually need.

No problem, they say. “There’s a workaround.”

There’s always a “workaround.” Just, usually, not a good one.

You push through. You adapt. You invest the time.

And then, once you’re actually using it, you realize something: it does 100 things. You need 12. And it’s missing 3 that actually matter.

So, you email your rep. You explain your workflow. You outline exactly what would make the platform indispensable.

And you get the line:

“I’ll put in a feature request with our Dev team.”

In my entire career, not once did one of those feature requests turn into a feature I actually needed.

Instead, updates would roll out with new dashboards, new tabs, new features designed for someone else - probably someone with a lot more seats. Sometimes someone in a completely different industry.

Over time, I realized something important:

SaaS products aren’t built for you.

They’re built for scale.

That’s not malicious. It’s just economics.

The roadmap follows revenue. Revenue follows the biggest customers. And small and mid-sized businesses adjust accordingly.

For years, there were really only two options: buy the bloated software and live with it or pay enterprise-level prices for fully custom development.

Neither was ideal.

But AI has introduced a third path.

It’s now realistic for SMBs to build tools that actually reflect how they operate - without needing enterprise budgets to do it.

That still takes clarity. It still takes strategy. It still takes the right technical execution. But it no longer requires waiting in line behind bigger clients.

And that’s why the term SaaSmageddon doesn’t feel dramatic to me.

It feels overdue.

Not because software is disappearing, but because the power dynamic is shifting.

For years, we were told to wait.

Wait for the roadmap.

Wait for the next release.

Wait for the Dev team.

Maybe SaaSmageddon isn’t about the death of SaaS.

Maybe it’s about the end of waiting.

And honestly?

That feels long overdue.